ROI vs turnover, which will you choose?

I am writing this weeks newsletter on Friday night because I am going to a wedding tomorrow.

On the blog this week the article that I wrote puts ROI against Turnover. Which of these do you use? Do you know why you use them? Are you using the right one?

Find out more here.

Over the last few months, we have seen a number of changes taking place on the Race Advisor. There has been the new site design, the introduction of Your Shout, the development of tipster and betting system testing.

The latter two are nearly ready to go now, I am in the final phase of testing before we start the proofing. Thank you to everyone who sent in suggestions of systems and tips they would like to see proofed. If you have anything that you would like to see us test, then please don’t hesitate to let me know.

These developments have been taking place because I have realised something. In order to make sure that you get what you want, as easily as possible, I need to make sure that the Race Advisor is focused.

Focus is something that we also need in our betting. If we open up the daily paper and start trying to find a selection to bet on in every race, then you are almost guaranteed to fail!


Because there is no focus. Every race has different…

> Horses
> Courses
> Race Type
> Prize Money
> Class
> Going
> Distance
> Conditions
> many, many more factors

What this means, is that every single race is UNIQUE!

Why then do so many punters think that they can look at every race in the same way and make profits?

To put it simply, you can’t. If you continue to think that this is possible then you are chasing the golden goose. I wish you good luck, but I am more interested in finding ways to make a profit as quickly as possible.

Out of all the people I have helped to become profitable bettors, those that have achieved success quickest all have one thing in common…

They chose a specific set of race conditions and and learned how to make profits on them.

Start small and grow. Nobody starts at the very top, and in racing this means start by being profitable in a small niche of racing. Once you know how to make profits there, then choose another niche and do the same.

In fact, you will find that the process becomes surprisingly simple when you have done it a few times. So much so, that you will be wondering why it took you this long!

The one lesson that I would like you to take away from this weeks newsletter is that in order to be profitable you must specialise.

All the best,


Michael Wilding

Michael started the Race Advisor in 2009 to help bettors become long-term profitable. After writing hundreds of articles I started to build software that contained my personal ratings. The Race Advisor has more factors for UK horse racing than any other site, and we pride ourselves on creating tools and strategies that are unique, and allow you to make a long-term profit without the need for tipsters. You can also check out my personal blog or my personal Instagram account.


  1. I have to admit that you speak sense. I am at present trying to concentrate on horses that have run well without winning on group one courses and then drop to a lower level.

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