Guest post written by Paul Micelli
For many bettors, gambling is little more than a form of casual entertainment. A small wager can add a distinctive edge to a live event and serves to heighten interest. However sports betting can actually be an incredibly profitable means of income and a growing number of casual punters are extending their interests in betting to make their initial attractions a full-time concern.
Although many punters make a successful living betting on different events, an increasing number of speculative gamblers are now taking over the role of the traditional bookmaker and laying odds instead of betting on them. Business can usually take place all over the world because operations can be carried out remotely and one of the first things that many professional sports betting layers commit to is membership of a sports betting software service as a means of establishing odds.
Betting odds are the staple diet of all professional bettors and it is vital to establish a thorough understanding of the way a sports betting software service presents their data. Odds are normally supplied in decimal, fractional or line format.
A sports betting software service usually requires financial investment through a monthly premium and data is most often provided to smaller, independent bookmakers who are looking to improve their operations and take wagers from a greater number of players. As well as generating an increased amount of betting action, sports betting layers can improve their own services to generate customer loyalty and new investors.
A reputable sports betting software service will allow betting professionals a greater chance of making larger profits over the longer term. One of the most popular programs on the market at the current time is the ‘price-per-head’ software provided in the United States. UK gamblers now have increased access to American sporting events via satellite and PPV television so layers can benefit from increased global interest.
Price-per-head is one of the most prolific sports betting management systems in the world. Sports bettors have the opportunity to use a series of templates to build their own websites and create an online gambling presence that offers odds on just about every sport in the world. The software provides event schedules, odds and offers detailed information to customers and subscribers alike.
The price-per-head team will even purchase your preferred domain name on your behalf so your personal details are never compromised. Their dedicated website also offers a series of video tutorials, step-by-step guides and important advice which are vital resources in helping to build a profitable online betting service.
When professionals move into the arena of laying odds, they are effectively acting as a market creator for various events and in many cases, there will usually be two outcomes; the bet that is being laid will either win or lose. Wagers are taken on both possible outcomes and a point spread is maintained so that profits can be made irrespective of the result. Single bets are usually the easiest to monitor although some professionals will also lay odds on multiple bets such as Yankees and Lucky 15’s. Bets can also be taken on future events as a means of generating early interest. This allows layers to maximise the number of bets taken in order to take even bigger profits.
Learning to lay bets can sometimes be a slow process but a growing number of UK betting websites offer the chance for punters to take on the role of the bookmaker for nominal sums of money. In the UK, Betfair have become synonymous with odds laying and those with an extended interest in taking their betting experiences a step further can quickly learn the basics through websites of this type.
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